Perfect. David Arrick is awesome in my book. He is creator of Butch Bakery in NYC and doing a damn good job.

The company objective?

“We’re men. Men who like cupcakes. Not the frilly pink-frosted sprinkles-and-unicorns kind of cupcakes. We make manly cupcakes. For manly men.”

Enough said. Click here for Davids back-story.