Would you rather have google search results be catered to what you already like based on their acknowledgment of your preferences or would you prefer to type in any word and wait to see what pops up as a result? This debate seems to be popping up everywhere I turn. The following is a good article by AdAge and it reveals the next generation of awareness technology- Goodbye, Smartphone; Hello Predictive Context Device.

From my research thus far, my opinion is the following:

1. Technology has and will continue to make our personal preferences to be made public and used to benefit certain businesses.

2. The result of this will only allow for a selection of search results to appear when we have a particular inquiry.

3. This will increase the difficulty for start-up businesses to get a foot in the door and decrease the success rate of new businesses. As a result, innovative companies will suffer.